VIDEO: Setting Goals in Real Estate

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Do you have goals?

Are your goals in writing?

If they are in writing, are they posted? Do you review them often?

Whatever the mind can conceive and believe it can achieve. – Napoleon Hill

To achieve our goals we must first conceive them. We have to have them in writing. As you choose your goals, I want you to ask yourself this question, “Why did you choose the goal that you did?”

Did you choose it because you know that you can achieve it? Did you say to yourself, “It’s going to be pretty easy.” Or did you choose it because you know that you may have to stretch? You may have to get out of your comfort zone. Possibly, you were at a meeting somewhere and it sounded like a good number to have as a goal, but it really is not something you believe in or that you think is actually possible for you.

When we work with our coaching clients, one of the things we do first is clearly define their goals. Next, we look at those goals and we create 3-5 action steps to go along with each of them. You can have a goal and all it is, is a thought, an idea, or simply put, a wish. Without the actions behind them, you will not achieve them.

The next step to achieving your goal is to have a schedule to support the action steps to reaching your goal. Complacency in sales is one of our biggest enemies. What I see many sales people do is set a great goal. They’re perfectly capable of achieving it, but then they hit that level where they are making just what they need to live. Most of us live a pretty nice life. So it would be very easy to hit a standard of living that acceptable and then we take our foot off the gas and just cruise a little bit.

Do this right now: Write down your goal. Then deduct from your goal what you need each month to run your business and your life. Don’t forget taxes. You got to pay the taxes. Figure that out and look at what you have left. Now with the remainder of your profit, sit down and put on paper where you would like to spend it. What I’m suggesting though is create a real need for that money.

Do you want to create a 6 months reserve fund? Not a bad idea to have in this business. Do you want to plan a trip in December and you want to take the family to Europe? Do you want to pay off your second mortgage? What are the ways you want to spend that money? When you see that on paper and you know that that achieving that goal would be a big accomplishment, you become attached to that goal.

Share that goal with your spouse and say, “These are the goals that I have for us.” Let them be an accountability partner. Written goals are necessary to be your road map to get you where you want to be.

The great thing about having goals is that what the mind can conceive and believe, it can achieve. So write some down now.

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